Multisensory mood makers, these oversized bulbs love to be hugged.

Give them a squeeze and feel them glow.

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Story so far.


Temporary art installation.

We initially developed Pluck & Hug in response to a creative brief from Veuve Clicquot. They asked us to capture the experience of drinking their champagne in a physical art installation. The result was an immersive lighting installation situated in the foyer of Andaz Hotel, Liverpool Street.


Testing & refinement.

Pluck & Hug installed at a selection of events to test and refine the design.


Play with fur.

We experiment with fur covers at Facebook’s holiday party.


Spring inventure.

We load the van with our huggable lights & this months beer supply from Crafted Crate and made our way towards Swanage in search of caves.

Experiment with knit covers.

We gather feedback on our new knit covers with a 2-day pop-up experience in London.

2-week pop-up in London.

Pluck & Hug proves popular with the residents of Paddington Central as the days become shorter.

Just how comforting are they?

We provide Pluck & Hug to ArcelorMittal Orbit for an evening with a lucky group of guest guineapigs. The evening begins with a much-needed furry embrace before experiencing the world’s longest & fastest tunnel slide.